Also, as io9 so aptly put it, if you get one of these Direwolf pups, you can take comfort from it while you're reading or watching the rest of the series. Because it's nice to have something to hold on to in times of emotional crisis. It'll help you recall those happy days when all the Starks were together at Winterfell and the direwolves were just whelplings. Ah. Good times. Good times.
